Author Archives: Roger W. Rosenquist

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  The DIY Dilemma of Marketing Webinars

  Posted on October 11, 2014 by Roger W. Rosenquist in Producing Webinars

  In my previous post, I bemoaned (some might say), or pointed out (as I would say) the disparity between the few number of companies that effectively use lead generation webinars and the much greater number that do not – what I call the “B2B Marketing Webinar Gulf”. During years of using, producing and consulting on […]

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  Webinars – The Good, The Bad and The Ugly

  Posted on October 8, 2014 by Roger W. Rosenquist in Producing Webinars, Uncategorized

  As someone who specializes in producing and consulting on B2B lead generation webinars, I naturally have worked with many companies that use webinars effectively within their marketing mix. However, I continue to be surprised by how many bad webinars I encounter. Under the description “bad” I include webinars that have poor production quality, uninteresting content, […]

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